Marketing Communications Manager

About the position

RESPONSIBILITIES:

Event Marketing:

  • Manages Nel Hydrogen’s Event Marketing Program –including registration, promo-tion sponsorships, booth graphics, materials, promotional giveaways, and event lead management.
  • Manages the production of private events to support Nel Hydrogen’s strategic sales and marketing initiatives.
  • Attends Nel Hydrogen’s tradeshow events for booth setup, to support sales team, build marketing relationships, and to conduct market research.

 

Content Creation:

  • Develops technical product literature for industrial electrolyser and laboratory gas generator products-including brochures, catalogs, and technical specifications.
  • Collaborates with sales and engineering contacts to conduct market research for new content development for technical application-based articles, white papers, and blogs for social media, industry publications, digital newsletters, and online product re-sources.
  • Works in partnership with sales and marketing management team for editing and re-leasing press releases on Business Wire Platform.
  • Manages division’s promotional marketing program to support new products sales and technical service aftersales revenue using marketing automation platform.
  • Manages copy approval process for marketing-based content whileinteracting with engineering and sales leadership team to manage edits.
  • Supports the production of live action and animated videos for corporate capabilities, and product video projects.
  • Supports the development and production of webinars with industry publications.
  • Content management of the website, and social media platforms including website redesign projects, improvements, SEO management, and Google Analytics.
  • Creation and editing of tradeshow graphics, printed literature and photos utilizing Adobe Creative Suite.
  • Consults with distributors on website content, product literature, event marketing, and email automation.

 

Manages Pardot B2B Marketing Automation Platform:

  • Implements changes to Pardot platform including custom fields, webforms, lead scor-ing, grading, and users.
  • Creates and edits engagement programs (email automation) to improve lead conver-sion.
  • Creates graphical HTML content for email promotions, engagement programs, and landing pages.
  • Management of leads and contacts utilizing data from prospect record, including campaign, application, region, industry, lead source, and web forms.
  • Creation of dynamic and static lists for targeted email blasts and engagement programs.

 

Project Management for Strategic Sales & Marketing Projects:

  • Management of project plan, deliverables, project milestones, and scheduling.

 

Salesforce CRM Administration/Backup:

  • Administration of users, custom fields & field values, layouts
  • Implementation and management of software add-ons Pardot & CPQ
  • Management ofleads and campaign data
  • Generation of custom reports and dashboards for sales and marketing leadership.
  • Responsible for Event Marketing Program. Responsible for management of Digital Promotional Marketing and Administration of Pardot Marketing Automation Platform. Responsible for lead and campaign management in salesforce.

About Nel

Nel is a global, dedicated hydrogen company, delivering optimal solutions to produce, store, and distribute hydrogen from renewable energy. We serve industries, energy, and gas companies with leading hydrogen technology. Our roots date back to 1927, and since then, we have had a proud history of development and continuous improvement of hydrogen technologies. Today, our solutions cover the entire value chain: from hydrogen production technologies to hydrogen fueling stations, enabling industries to transition to green hydrogen, and providing fuel cell electric vehicles with the same fast fueling and long range as fossil-fueled vehicles – without the emissions.

Equal opportunity employer

Applications for this position must be received by Nel is an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. All employment is decided based on qualifications, merit, and business need.