- Manages Nel Hydrogen’s Event Marketing Program –including registration, promo-tion sponsorships, booth graphics, materials, promotional giveaways, and event lead management.
- Manages the production of private events to support Nel Hydrogen’s strategic sales and marketing initiatives.
- Attends Nel Hydrogen’s tradeshow events for booth setup, to support sales team, build marketing relationships, and to conduct market research.
- Develops technical product literature for industrial electrolyser and laboratory gas generator products-including brochures, catalogs, and technical specifications.
- Collaborates with sales and engineering contacts to conduct market research for new content development for technical application-based articles, white papers, and blogs for social media, industry publications, digital newsletters, and online product re-sources.
- Works in partnership with sales and marketing management team for editing and re-leasing press releases on Business Wire Platform.
- Manages division’s promotional marketing program to support new products sales and technical service aftersales revenue using marketing automation platform.
- Manages copy approval process for marketing-based content whileinteracting with engineering and sales leadership team to manage edits.
- Supports the production of live action and animated videos for corporate capabilities, and product video projects.
- Supports the development and production of webinars with industry publications.
- Content management of the website, and social media platforms including website redesign projects, improvements, SEO management, and Google Analytics.
- Creation and editing of tradeshow graphics, printed literature and photos utilizing Adobe Creative Suite.
- Consults with distributors on website content, product literature, event marketing, and email automation.
Manages Pardot B2B Marketing Automation Platform:
- Implements changes to Pardot platform including custom fields, webforms, lead scor-ing, grading, and users.
- Creates and edits engagement programs (email automation) to improve lead conver-sion.
- Creates graphical HTML content for email promotions, engagement programs, and landing pages.
- Management of leads and contacts utilizing data from prospect record, including campaign, application, region, industry, lead source, and web forms.
- Creation of dynamic and static lists for targeted email blasts and engagement programs.
Project Management for Strategic Sales & Marketing Projects:
- Management of project plan, deliverables, project milestones, and scheduling.
Salesforce CRM Administration/Backup:
- Administration of users, custom fields & field values, layouts
- Implementation and management of software add-ons Pardot & CPQ
- Management ofleads and campaign data
- Generation of custom reports and dashboards for sales and marketing leadership.
- Responsible for Event Marketing Program. Responsible for management of Digital Promotional Marketing and Administration of Pardot Marketing Automation Platform. Responsible for lead and campaign management in salesforce.